modern word, democratization of language, liberalization of language, neologisms, parasite words

Stat'ya posvyashchena demokratizacionno-liberalizacionnym processam v sovremennom russkom yazyke. Process demokratizacii literaturnyx norm naxodit svoe otrazhenie takzhe v poyavlenii mnogochislennyx modnyh slov na leksicheskom urovne yazyka. Proyavlenie demokratizacionnyh tendencij v yazyke svyazano s ispol'zovaniem razgovornoj leksiki i rechevyh oborotov, kotorye pronikayut v literaturnyj yazyk. Modnye slova, imeyushchie neredko xarakter vvodnyx slov ili slov-parazitov, tesno svyazany takzhe s tak naz. klyuchevymi slovami tekushchego momenta, kotorye predstavlyayut soboj osobenno vazhnye i aktual'nye slova obshchestvennoj zhizni. Demokratizacionnye processy i poyavlenie modnyh slov v sovremennom russkom yazyke na segodnyashnij den' ochen' aktual'ny, poetomu problematika modnyh slov prodemonstrirovana posredstvom primerov, vstrechayushchihsya v sovremennom yazyke.

Processes of democratization and liberalization have a great influence on the vocabulary of the contemporary Russian language and contribute to the formation of a high number of neologisms. Such neologisms can be labelled as modern words. Modern words can be perceived as witnesses of the given time period. They reflect not only the current state of the society, but also its attitudes, feelings and emotions. The occurrence of modern words in the Russian language is tied with the processes of internationalization and language globalization which manifest themselves in the lexical level of contemporary language. Modern words often act as parentheses and appear in the language in the form of so-called parasite words (как бы – as if, конкретно – specifically, реально – actually). Modern words introduced in the article can be classified into four groups: loan words from foreign languages (бизнес – business, драйв – drive, лайк – like), terminology from science, economy or politics (дедлайн – deadline, корпоратив – corporate, рейтинг – rating), jargon of teenagers (гнобить – to play a prank, колбасить – to play up, прикол – a prank), and words acquiring new meanings (актуальный – up-to-date, культовый – cutting-edge, продвинутый – advanced).