website, theatre, multimodality, dance, colours, layout, metafunctions

The main point of this article is the presentation of the preliminary results of my research in the field of multimodality. It focuses on the British theatre institutions websites, namely on their multimodal character and the way they constitute a new genre. The corpus contains websites of three institutions - the Royal Opera House, the Akram Khan Dance Company and the DV8 company. As each of the companies falls into a different sphere of dance art, their websites provide diverse layouts, graphic styles or photo placements. The research is thus conceived as a series of steps leading to the final conclusions. The article concentrates on the initial phase of the research - the interaction between colours and text and the layout of the websites. The analysis is anchored in the systemic-functional grammar as developed by M.A.K. Halliday, and is based on his theory of metafunctions. Besides this methodology, other approaches are explored - for instance those introduced by Theo Van Leeuwen.

The main point of this article is the presentation of the preliminary results of my research in the field of multimodality. It focuses on the British theatre institutions websites, namely on their multimodal character and the way they constitute a new genre. The corpus contains websites of three institutions - the Royal Opera House, the Akram Khan Dance Company and the DV8 company. As each of the companies falls into a different sphere of dance art, their websites provide diverse layouts, graphic styles or photo placements. The research is thus conceived as a series of steps leading to the final conclusions. The article concentrates on the initial phase of the research - the interaction between colours and text and the layout of the websites. The analysis is anchored in the systemic-functional grammar as developed by M.A.K. Halliday, and is based on his theory of metafunctions. Besides this methodology, other approaches are explored - for instance those introduced by Theo Van Leeuwen.