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Publikační činnost

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Typ záznamu * :	prezentace (kongresy, sympózia, konference, workshopy)
Domácí pracoviště * :	Centrum výzkumu odborného jazyka (25610)
Název * :	The Polyphony of a Super-genre: Blogs as a Heteroglossic Element in University Websites
Citace :	Tomášková, R. The Polyphony of a Super-genre: Blogs as a Heteroglossic Element in University Websites. In: Creating, Shaping, Signifying 10th Brno International Conference of English, American and Canadian Studies. Brno: FF MU. 2015.

Podnázev :
Rok :	2015
Obor :	Jazykověda
Místo konání :	Brno
Stát konání akce :	Česká republika
Název akce :	Creating, Shaping, Signifying 10th Brno International Conference of English, American and Canadian Studies
Datum od :
Datum do :
Druh prezentace :	Přednáška
Instituce :	FF MU

Klíčová slova anglicky :	multimodality; web genre; blog; university websites; polyphony; heteroglossia
Popis v původním jazyce :	The paper attracts attention to institutional websites, particularly the websites of selected British, North American and Czech universities, and their generic status and characteristics. Drawing upon a multi-faceted analysis of the corpus anchored in Hallidayan Systemic Functional approach, the related, recently developed fields of genre analysis and multimodal discourse analysis, and the Bakhtin?s concept of polyphony in the text, the study focuses on the complexity of the generic structure of the websites, which gives rise to their heteroglossic nature. Students? blogs are presented as a sub-genre of the super-genre of the university websites engaging an array of socially-differentiated voices into primarily monoglossic institutional discourse.
Popis v anglickém jazyce :	The paper attracts attention to institutional websites, particularly the websites of selected British, North American and Czech universities, and their generic status and characteristics. Drawing upon a multi-faceted analysis of the corpus anchored in Hallidayan Systemic Functional approach, the related, recently developed fields of genre analysis and multimodal discourse analysis, and the Bakhtin?s concept of polyphony in the text, the study focuses on the complexity of the generic structure of the websites, which gives rise to their heteroglossic nature. Students? blogs are presented as a sub-genre of the super-genre of the university websites engaging an array of socially-differentiated voices into primarily monoglossic institutional discourse.

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