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Record type:	stať ve sborníku (D)
Home Department:	Katedra informatiky a počítačů (31400)
Title:	Fuzzy tool for proposal of suitable products in online store and CRM system
Citace	Walek, B., Bartoš, J. a Farana, R. Fuzzy tool for proposal of suitable products in online store and CRM system. In: Lecture Notes in Computer Science. Berlin: Springer Verlag, 2014. Springer Verlag, 2014. s. 433-440. ISBN 978-3-319-10839-1.

Subtitle
Publication year:	2014
Obor:	Informatika
Number of pages:	8
Page from:	433
Page to:	440
Form of publication:	Tištená verze
ISBN code:	978-3-319-10839-1
ISSN code:	0302-9743
Proceedings title:	Lecture Notes in Computer Science
Proceedings:	Mezinárodní
Publisher name:	Springer Verlag
Place of publishing:	Berlin
Country of Publication:	Sborník vydaný v zahraničí
Název konference:	15th International Conference on Intelligent Data Engineering and Automated Learning (IDEAL)
Místo konání konference:	Salamanca
Datum zahájení konference:
Typ akce podle státní příslušnosti účastníků:	Celosvětová akce
WoS code:	000345286100052
EID:

Key words in English:	fuzzy; fuzzy tool; expert system; CRM; product; customer relationship
Annotation in original language:	Nowadays, people often encounter a wide range of products that are suitable for them. Offers of suitable products are created based on people's buying references and previous purchases. In the area of CRM systems it is possible, and usually necessary, to design suitable products for customers. In this paper, a fuzzy tool connected with an expert system to design suitable products for customers within CRM system is proposed. All the main steps of the proposed procedure are described in this article.
Annotation in english language:

References

Reference

R01:	RIV/61988987:17310/14:A1501B6V

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