Visual images start to overshadow the once dominant mode of written language, the visual mode of communication on the Internet now even dominates verbal communication. The traditional methods of analysis must be expanded to include perceptual principles and visual mosaic logic as well, one' s perceptions of multimodal texts are colored by prior knowledge, personal experiences, and socio-cultural and historical contexts of reception and production. This paper is going to comment on some major aspects of multimodality and referencing in snowclone memes, particularly, it will present the findings of a quantitative as well as a qualitative analysis of 505 snowclone Mordor memes.