educational clip,primary school.

Článek pojednává o vlivu elektronicky distribuovaného obrazu (výukového klipu) ve výuce žáků v primární škole. Článek popisuje výzkumné šetření, které bylo v tomto tématu provedeno a rovněž souvislosti, které z tohoto šetření vyplývají.

The paper is about research that was done for this topic and also about connections that follow from this research. The paper is dedicated to preferences of teachers that use educational clip during education of pupils in primary school. At present there doesn?t exist a scientific argument why and how to use or not to use visual clip during education at primary schools. It is evident that visual clip is used in marketing campaigns very much (promotion notes) before children programmes on TV channels and penetration of that visual form is evident also in the area of primary education. We deal with categorization and classification of structures of educational clips published i.e. on www.youtube.com.