Publ3 search

Z6_60GI02O0O8IDC0QEJUJ26TJDI4

Error:

Javascript is disabled in this browser. This page requires Javascript. Modify your browser's settings to allow Javascript to execute. See your browser's documentation for specific instructions.

Publikační činnost

Probíhá načítání, čekejte prosím...

Record type:	kapitola v odborné knize (C)
Home Department:	Katedra českého jazyka (25300)
Title:	Typologie žen a mužů v českých reklamách
Citace	Srpová, H. Typologie žen a mužů v českých reklamách. In: Stylistyka. 1. vyd. Opole, PL: Polish Academy of Sciences, Opole University, 2008. s. 273-284. Stylistyka, XVII.

Subtitle
Publication year:	2008
Obor:	Jazykověda
Form of publication:
ISBN code:
Book title in original language:	Stylistyka
Title of the edition and volume number:	Stylistyka, XVII
Place of publishing:	Opole, PL
Publisher name:	Polish Academy of Sciences, Opole University
Issue reference (issue number):	1:
Published:	v zahraničí
Author of the source document:
Number of pages:	12
Book page count:
Page from:	273
Page to:	284
Book print run:
EID:

Key words in English:	Czech advertisements; target group; male types; female types; verbal means; non-verbal means; gender differences
Annotation in original language:	Autorka klasifikuje typy žen a mužů v českých reklamách a rozdílnost výrazových prostředků a ohledem na genderovou cílovou skupinu.
Annotation in english language:	The article deals with different types of women and men in the Czech advertisements. Women and men are not only target groups, but also useful models for visual and audiovisual advertising. The author analyses individual cases in which advertisers depict women and men and she classifies their various types, noting the verbal and non-verbal means of expression.

References

Reference

R01:

Complementary Content

${loading}