inter-group relationship, inclusive versus exclusive identity, stereotypes, attitudes, values

Identity and the strategies of social communication are cultural phenomena. Identity is shaped in the process of changing one?s personal life and relationships with other people (inside and outside of own cultural group). Social strategies and culturally rooted patterns of behaviour have an impact on the perception of and relations between different social and cultural groups. In preceding historical eras the collective cultural/social identities were mainly constructed based on the tendency toward an ethnocentric social exclusion of ?otherness?. The attitudes of students are analyzed. Offered analysis is based on the Associative Group Analysis technique (Szalay, 1967) and is focused on the concepts of business, cooperation, competition, reliability and trust and on the questionnaire related to the same concepts.