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Publikační činnost

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Record type:	kapitola v odborné knize (C)
Home Department:	Katedra českého jazyka (25300)
Title:	Target Group - The Decisive Factor in the Form of Advertising
Citace	Srpová, H. Target Group - The Decisive Factor in the Form of Advertising. In: Persuasion through Words and Images. 1. vyd. Ostrava: FF OU, 2007. s. 113-154. ISBN 978-80-7368-266-8.

Subtitle
Publication year:	2007
Obor:	Jazykověda
Form of publication:
ISBN code:	978-80-7368-266-8
Book title in original language:	Persuasion through Words and Images
Title of the edition and volume number:
Place of publishing:	Ostrava
Publisher name:	FF OU
Issue reference (issue number):	1:
Published:	v ČR
Author of the source document:
Number of pages:	263
Book page count:
Page from:	113
Page to:	154
Book print run:
EID:

Key words in English:	verbal means of expression; non-verbal means of expression; Czech commercials; target group; consumers
Annotation in original language:	Treatise on verbal and non-verbal means of expression in Czech commercials depending on target group of consumers.
Annotation in english language:	Treatise on verbal and non-verbal means of expression in Czech commercials depending on target group of consumers.

References

Reference

R01:	RIV/61988987:17250/07:00000112

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