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Record type:	kapitola v odborné knize (C)
Home Department:	Katedra českého jazyka (25300)
Title:	Mass Communication and Marketing Communication
Citace	Srpová, H. Mass Communication and Marketing Communication. In: Persuasion through Words and Images. 1. vyd. Ostrava: FF OU, 2007. s. 13-32. ISBN 978-80-7368-266-8.

Subtitle
Publication year:	2007
Obor:	Písemnictví, mas-media, audiovize
Form of publication:
ISBN code:	978-80-7368-266-8
Book title in original language:	Persuasion through Words and Images
Title of the edition and volume number:
Place of publishing:	Ostrava
Publisher name:	FF OU
Issue reference (issue number):	1:
Published:	v ČR
Author of the source document:
Number of pages:	263
Book page count:
Page from:	13
Page to:	32
Book print run:
EID:

Key words in English:	mass communication; media; theories of the media influence; models of mass communiation; marketing communication; advertising; symbiosis of journalistic and advertising discourses
Annotation in original language:	The treatise on mass communication, the media, theories of the media influence, models of mass communiation, marketing communication and advertising, and symbiosis of journalistic and advertising discourses.
Annotation in english language:	The treatise on mass communication, the media, theories of the media influence, models of mass communiation, marketing communication and advertising, and symbiosis of journalistic and advertising discourses.

References

Reference

R01:	RIV/61988987:17250/07:00000107

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