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Publikační činnost

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Record type:	kapitola v odborné knize (C)
Home Department:	Katedra českého jazyka (25300)
Title:	Kulturní a jazykové zdroje persvazivnosti české reklamy
Citace	Čmejrková, S. Kulturní a jazykové zdroje persvazivnosti české reklamy. In: Od informace k reklamě. 1. vyd. Ostrava: FF OU, 2007. s. 161-200. ISBN 978-80-7368-265-1.

Subtitle
Publication year:	2007
Obor:	Jazykověda
Form of publication:
ISBN code:	978-80-7368-265-1
Book title in original language:	Od informace k reklamě
Title of the edition and volume number:
Place of publishing:	Ostrava
Publisher name:	FF OU
Issue reference (issue number):	1:
Published:	v ČR
Author of the source document:
Number of pages:	271
Book page count:
Page from:	161
Page to:	200
Book print run:
EID:

Key words in English:	advertisement; allusion; Czech culture; Czech history; ethnicity.
Annotation in original language:	Stať pojednává o sugestinosti reklamy, jeho aluzích k české kultuře, historii a etnicitě.
Annotation in english language:	Treatise on suggestiveness of advertising messages, their allusions to Czech culture, history and ethnicity.

References

Reference

R01:	RIV/61988987:17250/07:00000111

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