Axiology; Critics; Sense

Linguistic semiotics deal primarly with code meaning, coded content. Semiotics and semantic are not expected to cover the ontological referent (thing, res), thing does not form part of the semiosis. We distinguish neology, néologisme and neonymy, neonym. Martinet´s denomination of existing content, of existing concept, Martinet?s axiology is not a neologism, but rather a neonym (synonym, new expression for old content), after all very ambiguous and often vague. Martinet substitutes a commun term by a new word, perhaps more original from his point of view.