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Publikační činnost

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Typ záznamu:	prezentace (kongresy, sympózia, konference, workshopy)
Domácí pracoviště:	Katedra českého jazyka (25300)
Název:	The Journalistic and Advertising Discourses - Channels of Improving or Destroying the Czech Language?
Citace	Srpová, H. The Journalistic and Advertising Discourses - Channels of Improving or Destroying the Czech Language?. In: Language, the Mass Media and International Communication. University of Oxford: University of Oxford. 2001.

Podnázev
Rok vydání:	2001
Obor:	Jazykověda
Místo konání:	University of Oxford
Stát konání akce:	Spojené království Velké Británie a Severního Irska
Název akce:	Language, the Mass Media and International Communication
Datum od:
Datum do:
Druh prezentace:	Přednáška
Instituce:	University of Oxford

Klíčová slova anglicky:	Communication acts; journalistic discourse; advertising discourse; idiom; quote; lexeme; abbreviation; apelatives; codemixing; language law
Popis v původním jazyce:	Social and political changes in 1989 have influenced the external dynamics of the Czech language - the dynamics of communication acts, textual models and stylistic norms. The language and style of journalistic and advertising discourses has changed radically. The paper enlists various examples: foreign idioms and quotes, lexemes, abbreviations, proper names, terminology etc.
Popis v anglickém jazyce:	Social and political changes in 1989 have influenced the external dynamics of the Czech language - the dynamics of communication acts, textual models and stylistic norms. The language and style of journalistic and advertising discourses has changed radically. The paper enlists various examples: foreign idioms and quotes, lexemes, abbreviations, proper names, terminology etc.

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