territorial marketing, institutionalized communication, new public management, demand side orientation, innovative concepts, innovative approaches

Prispevek nastinuje problematiku inovativnich konceptu a pristupu k rizeni sociekonomickeho rozvoje obci a regionu jako jsou napriklad teritorialni marketing a strategicke planovani. Zdurazneny byly vlivy inovativnich pristupu jako jsou ucici se mesta, clustrova politika, networking, benchmarking, lokalni agenda, komunikujici mesto apod. na koncepty rizeni rozvoje ruznych uzemnich jednotek.

This paper discusses innovative concepts and approaches in the socioeconomic development of municipalities and regions like territorial marketing (city marketing, regional marketing) and strategic planning. The influences of the innovative approaches like learning cities, cluster building, networking, bechmarking etc. on the management concepts of different territorial units were pointed out.