Modeling, Traditional Children Stories, Ethnography Approach, Children Behavior, Moral Values

the right media such as TV program and reading materials for children needs many considerations, because of their characteristics in learning. One of the suggested reading materials for the children is children stories. This research is aimed to observe and investigate the role of stories for the children in shaping the children behavior and internalizing the moral values. This is a salient thing to introduce the children stories including the traditional stories for the children due to its content of moral messages and education in such stories. The observational learning or social learning theory from Bandura is used to undermine the multi aspects of moral education that are found in the children stories. It is because Bandura theory figures out the process of modeling and imitation from one to another using the observational process. While the traditional children stories will be taken from some stories from the two different countries, between Madura traditional stories from Indonesia and Czech traditional stories. The choice of two different countries is expected to represent three different cultural perspectives, mainly Asia and or Eastern and Western cultural perspective. The stories that are chosen are the 3 popular traditional stories from Czech written by the most outstanding Bohemian woman writer, Bozena Nemcova, and three traditional stories from Madura Island. All of these children stories are very popular for their own community. Thus, the ethnography approach is also needed to do the research. The understanding of the different cultural backgrounds among the stories from three different countries is very important to get the better comprehending in the stories, especially the relationship among the stories and children behavior and moral perspectives.