Instagram, Social Network, Microlearning, Teaching Models, Generation Z

The paper is aimed at using the social networking site Instagram for educational purposes. This easy-to-use social networking site can make instruction more interesting for students. It can spark a student’s interest in a topic as they are the ones who create (or participate in creating) the content and then publicly present it. The paper presents the results of research aimed at different ways of using Instagram for educational purposes, focusing on different target groups. Moreover, profiles aimed at educational content and education-related hashtags are also being analyzed. Based on acquired information, teaching models aimed at incorporating Instagram into both formal and informal education were designed, focusing on microlearning as one of the ways to effectively use not only this popular social networking site but also digital technology that the majority of students use every day. The effectiveness of the teaching models introduced in the paper needs to be further analyzed in the future.