Active ageing, implementation, demographic ageing.

Affecting the demographic structure, population ageing is a social challenge. Active ageing aims at making use of the potential of senior citizens. The submitted research focuses on the way municipalities and city districts in the Moravian-Silesian Region implement the policy of active, healthy and dignified ageing. The research strategy was qualitative, the data were obtained by semi-structured interviews with representatives of municipalities and city districts. The research sample was chosen by means of simple sampling based on the following criteria: the informant was a representative of the municipality/urban district within the Moravian-Silesian Region who gave his/her consent to participate in the research. The research resulted in a long list of activities for senior citizens. The municipalities support the activities mostly in a financial manner. They take part in organizing social and educational events, too. Territorial units endeavour to make good living conditions for citizens, ensure transport to/from the doctorˈs office for them, etc. The active ageing policy in larger administrative units and urban districts in the Moravian-Silesian Region is encoded in strategic documents. However, smaller units do not dispose of such documents although they do implement this policy. All activities aim at prolonging the time senior citizens live in their natural environment.