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Record type:	stať ve sborníku (D)
Home Department:	Centrum výzkumu odborného jazyka (25610)
Title:	Multimodal analysis of British theatre websites
Citace	Cigánková, T. Multimodal analysis of British theatre websites. In: Fachkommunikation im Wandel/The Changing Landscape of Professional Discourse: The Changing Landscape of Professional Discourse 2014-11-06 FF OU Ostrava. Ostrava: Filozofická fakulta Ostravské univerzity v Ostravě, 2015. Filozofická fakulta Ostravské univerzity v Ostravě, 2015. s. 117-126. ISBN 978-80-7464-745-1.

Subtitle
Publication year:	2015
Obor:	Jazykověda
Number of pages:	10
Page from:	117
Page to:	126
Form of publication:	Tištená verze
ISBN code:	978-80-7464-745-1
ISSN code:
Proceedings title:	The Changing Landscape of Professional Discourse
Proceedings:	Mezinárodní
Publisher name:	Filozofická fakulta Ostravské univerzity v Ostravě
Place of publishing:	Ostrava
Country of Publication:	Sborník vydaný v ČR
Název konference:	Fachkommunikation im Wandel/The Changing Landscape of Professional Discourse
Místo konání konference:	FF OU Ostrava
Datum zahájení konference:
Typ akce podle státní příslušnosti účastníků:	Evropská akce
WoS code:
EID:

Key words in English:	website, theatre, multimodality, dance, colours, layout, metafunctions
Annotation in original language:	The main point of this article is the presentation of the preliminary results of my research in the field of multimodality. It focuses on the British theatre institutions websites, namely on their multimodal character and the way they constitute a new genre. The corpus contains websites of three institutions - the Royal Opera House, the Akram Khan Dance Company and the DV8 company. As each of the companies falls into a different sphere of dance art, their websites provide diverse layouts, graphic styles or photo placements. The research is thus conceived as a series of steps leading to the final conclusions. The article concentrates on the initial phase of the research - the interaction between colours and text and the layout of the websites. The analysis is anchored in the systemic-functional grammar as developed by M.A.K. Halliday, and is based on his theory of metafunctions. Besides this methodology, other approaches are explored - for instance those introduced by Theo Van Leeuwen.
Annotation in english language:	The main point of this article is the presentation of the preliminary results of my research in the field of multimodality. It focuses on the British theatre institutions websites, namely on their multimodal character and the way they constitute a new genre. The corpus contains websites of three institutions - the Royal Opera House, the Akram Khan Dance Company and the DV8 company. As each of the companies falls into a different sphere of dance art, their websites provide diverse layouts, graphic styles or photo placements. The research is thus conceived as a series of steps leading to the final conclusions. The article concentrates on the initial phase of the research - the interaction between colours and text and the layout of the websites. The analysis is anchored in the systemic-functional grammar as developed by M.A.K. Halliday, and is based on his theory of metafunctions. Besides this methodology, other approaches are explored - for instance those introduced by Theo Van Leeuwen.

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