eLearning course, mind maps, Internet marketing, evaluation, small and medium enterprise (SME)

The paper describes the development life cycle of an eLearning course called The Internet marketing. The issue of the Internet marketing is extensive and complex. Some of its areas are design, development and editing of business websites, search engine optimization, social media marketing, mobile marketing, e-business, e-commerce and e-shopping and also marketing research and analyses. Partial components of the Internet marketing are interconnected. We use mind maps in the course design. They represent partial areas and elements of the Internet marketing and semantic links between them. The course is intended for small and medium enterprises. Owners and managers of these companies appreciate the opportunity of distance learning. The Kirkpatrick's four-level evaluation model was used for the quality assessment of the eLearning course. Above all, the participants appreciated the use of mind maps that help them understand the complicated structure of the Internet marketing.