Communication strategy; functional linguistics; interpersonal metafunction; Halliday; communicative intention; addressee; non-verbal communication; media discourse; critical discourse analysis; contrastive analysis; intercultural differences

This multi-author monograph examines the selection and realization of communication strategies in five types of media discourse in Czech and English. The studies by the five authors are divided into two main parts: text (written discourse - commercial media texts, lifestyle magazines, academic articles) and talk (spoken discourse - film dialogues, radio debates). Attention is paid both to verbal and non-verbal communication strategies. One of the aims of the monograph is, on the basis of a contrastive analysis, to determine the similarities and differences between the application of the strategies in individual comparable samples of Czech and English discourse. The analytical approach draws mainly on Halliday's functional linguistics and interprets communication srategies in line with the three basic metafunctions of linguistic communication, i.e. interpersonal, ideational and textual.