women´s magazines; W.J.Ong; orality; spoken and written variety; coherence

The contribution presents the elements of orality in women magazines texts as one of their stylistically distinctive features. Walter J. Ong´s presentation of features of orality provides a framework for their identification and definition and opens up further discussions and possibilities for application to lifestyle magazine discourse. Resemblances and correspondences between oral communication and the discourse of women magazines are to be found on different levels of their composition and linguistic structure and shape the ways in which the discourse achieves coherence: they manifest themselves in the text colony structure, in the tendency towards redundancy and semantic indeterminacy, emphasis on the writer-reader relationship, or reliance on situation and shared experiential background.

The contribution draws upon analyses of the language and style in women?s lifestyle magazines and presents the elements of orality employed in these texts as one of their stylistically distinctive features. Walter J. Ong´s presentation of features of orality provides a framework for their identification and definition and opens up further discussions and possibilities for application to lifestyle magazine discourse. Resemblances and correspondences between oral communication and the discourse of women?s magazines are to be found on different levels of their composition and linguistic structure and shape the ways in which the discourse achieves coherence: they manifest themselves in the text colony structure, in the tendency towards redundancy and semantic indeterminacy, emphasis on the writer-reader relationship, or reliance on situation and shared experiential background.