social capital - inclusive identity - cooperation - trust - competition - business

process of changing one?s personal life and relationships with other people (inside and outside of own cultural group). Social strategies and culturally rooted patterns of behaviour have an impact on the perception of and relations between different social and cultural groups. In preceding historical eras the collective cultural/social identities were mainly constructed based on the tendency toward an ethnocentric social exclusion of ?otherness?. Nowadays the inclusive identity based on the tendency towards cultural relativism is a goal, therefore the issue of social capital (defined as an attribute of a society, as a quality of relationships enabling individuals and groups to cooperate and act collectively) is analyzed

process of changing one?s personal life and relationships with other people (inside and outside of own cultural group). Social strategies and culturally rooted patterns of behaviour have an impact on the perception of and relations between different social and cultural groups. In preceding historical eras the collective cultural/social identities were mainly constructed based on the tendency toward an ethnocentric social exclusion of ?otherness?. Nowadays the inclusive identity based on the tendency towards cultural relativism is a goal, therefore the issue of social capital (defined as an attribute of a society, as a quality of relationships enabling individuals and groups to cooperate and act collectively) is analyzed