monitoring; sport disciplines; internet; marketing;

The fast development of information technology influence development of whoole society and influence the physical activity of inhabitans and especially of youth too. With regard this fact we need search for new instruments and methods for assessment of interests about sport disciplines. The method of direct marketing is one of chances which we can used just in influence of development of information technology. This method use one or more mass media attain measurable effect of customers is needed or attain realization of transaction. The priority of interest about sport disciplines we can monitor in the base demand and suplly. This method is in the first instance and still can´t replace current and valid exploratory research of interest about sport disciplines. In another steps of article are desripted relationship among marketing, internet use in Czech Republic and monitoring of preference of interest about sport disciplines.